Attend a Training Class

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About our Classes

Our classes are highly interactive and give real-world application. You will participate in role-play, develop objection handling skills, and receive expert feedback. Our instructors have decades of experience in the industry.

Testimonials

The Trainer made the course interesting, with smooth transitions and not boring. I’ve been in the business for many years and have taken many classes but this one was by far the best. The trainer definitely kept my attention throughout the 3 days.

Rod Hoialmen | Eugene, OR

This course not only helped me understand the finance products, but also gave me multiple opportunities to improve my sales pitch.

F&I Certification Participant | Mt Laurel, NJ

I learned much more from the class than I had anticipated. What I learned will help me in sales and F&I both. Glad I took the class before going into F&I.

Aaron S. | Eugene, OR

I found the class extremely useful. I am looking forward to working on this at my office and hopefully making my dealership and myself more money.

F&I Certification Participant | Atlanta, GA

Recently, I closed a sale with someone who had previously been to two other dealerships prior to coming into our store. Ultimately, he was pleased with our entire process and presentation and wanted the F&I products to protect his purchase. The training I received the week prior in Orlando really helped, and I recommend it to anyone willing to learn a more effective and profitable sales and F&I process.

Ray P. | Hollywood, FL

I have been executing a lot of the sales tactics (you) trained us on including the customer interview, menu presentation and overcoming obstacles. It has helped things a lot!

Kristin Taylor | Madison, TN

Nearly doubled our PVR in a month.

M. Jacobson | Florida

We have seen an increase of 400% to our dealerships bottom line profit!

C. Stokebrand | Nebraska

Their trainers are from our industry with real world dealership experience.

A. Lecompte | California

Learning Adds Value

Experience has taught us that success in our industry is not as product based as it is process based. We firmly believe customer experience is the most important factor that separates us from the competition. As a result, we invest in the success of our partners through regional and on-site training events, in addition to live webinars. Our process promotes the specific human factors that make our products resonate with the consumer. Since 1965, this “consumer first” approach has improved product penetration while vastly enhancing the consumer’s buying experience.

F&I Certification

The fundamental foundations covered in this course are aimed at both novice and tenured F&I professionals. This live, 3 day course is geared to lift your current F&I production by focusing on the psychology of the sale, while reviewing the key areas of:

Modern sales psychology
Product knowledge
Overcoming objections
Compliance awareness

Video role play will be a heavy component of this workshop. Attendees will receive an evaluation, and our trainers will provide phone and/or web follow-up meetings at 30, 60 and 90 day intervals.

You will also receive a free, personalized DiSC assessment. DiSC profiles are valuable in helping you and your team develop stronger sales skills by identifying and responding to customer styles.